Why Can I Not Post a Review on Amazon

Information technology's a well-known fact that Amazon is constantly evolving. From changes to buyer-seller messaging guidelines to new advertising options and insights, it takes a lot of work to keep upwards with the marketplace. For Amazon sellers, it can exist hard to manage your marketing, fulfillment, and overall strategy, and also stay up to date—especially when these updates come without warning.

Such is the instance with Amazon's decision to remove the capability for sellers to go out a comment in response to customer product reviews. Read on to learn more well-nigh why Amazon might've decided to prohibit sellers from engaging with customers on reviews, and where to become from hither:

Amazon Product Review Policy Update: What Happened & Why?

In a nutshell, between mid December 2020 to mid January 2021, Amazon updated their client review and product policies and removed the capability for sellers to provide a comment back to customers on all reviews. Amazon also removed already existing comments/replies on past product reviews from sellers' product pages. This came as a surprise and disappointment to some brands (more on that later).

Why did Amazon decide to make this alter? Though they haven't clearly stated why, our research tells us that Amazon wasn't seeing enough shoppers and sellers utilizing the feature or replying to comments on reviews. This modify is 1 of many Amazon has made in order to put more strict policies in place that define how sellers can interact with their customers.

Only and then nosotros're on the same page: Amazon defines a "seller" as including all the seller's employees and 3rd-party partners. A seller or seller'south employees cannot mail service a review of their own product—and Amazon even prohibits a seller'due south family unit member from posting a review of the production, or even a competitor's production.

If you choose to ignore and prohibit these guidelines yous risk account suspension and, even worse, termination from the Amazon marketplace.

How These Changes Impacts Seller Response

Reviewing products is critical to the success of brands. Product reviews build brand trust and popularity with Amazon shoppers, and help customers get together social proof and information earlier making a purchase conclusion. Rest bodacious, while changes will keep to be made, Amazon reviews aren't going anywhere. Shoppers will all the same be able to post honest reviews on their favorite (or not and then favorite) products.

But, some Amazon sellers use product reviews as a style to keep tabs on recurring issues with their products. Some used negative reviews as a way to engage with unhappy customers and help fix their issue, while proving to futurity shoppers their professionalism and promptness in responding and resolving issues. Having this conversation posted publicly, where all Amazon shoppers could run across, was a adept way for brands to build trust and show they were open to post-purchase advice—especially when 82% of consumers specifically seek out negative reviews when making a purchase.

Unfortunately, it's at present going to be more difficult for sellers who desire to grow their review count, publicly resolve and reassure negative customer experiences, and portray themselves as a trustworthy brand.

How to Move Forrard

While options at the moment are express, you tin can nevertheless report negative or neutral reviews if you believe they're inappropriate or go confronting Amazon's guidelines.  Inappropriate content is defined in full detail on their policy page, merely here's a condensed version for reference:

• Contains sexual content.
• Infringing content that uses someone else'southward words or images as their ain.
• Illegal activities: threatening, physical or financial damage to yourself or others, including terrorism. Offering reimbursement or promotion, content that encourages the misuse of products.
• Must non include external links to sites outside of Amazon.

Moving forward, Amazon volition continue to make changes that bear upon sellers' communication with shoppers, as well as changes that alter the way the marketplace is viewed. Managing an Amazon strategy is a full-time job (sometimes more than than 1 full-time chore!) and requires attention to detail and persistence to continue growing.

At SupplyKick, we make it a priority to stay upwards to date on all things selling on Amazon, including customer service and brand management. Nosotros utilize our knowledge and expertise to assistance shape our partners' Amazon strategies and work hard to maximize their presence and sales, while helping them build trust and approach their brand every bit a whole on the marketplace. Connect with united states if you're interested in learning more about how an Amazon agency partnership tin have your make to the side by side level.

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Source: https://www.supplykick.com/blog/update-amazon-product-reviews

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